SEO Tips

With SEO (Search Engine Optimisation) becoming increasingly more important with each passing day; designing a website that looks good just isn’t enough. Making sure that your website is both user-friendly (good for people) and Search Engine-friendly is incredibly vital to the success of the website.

Without good SEO for a website, the amazing design you’ve created will go to waste as no one will be able to even find your site on google or any other search engine. Some basic tips include:

Do not double-up your site!

 If it works with www. as a prefix AND without www. then your site is doubling up, which SPLITS your ranking in half. To fix this, you need to edit the .htaccess file via notepadd ++ or any other textedit program.

1. Rename the .htaccess to .htaccess.txt
2. Open with your textedit program
3. Add the lines (for no www. just enter the web domain in the two lines without www.)

RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} !^$ [NC]
RewriteRule ^(.*)$$1 [L,R=301]

4. Save the file, and rename to .htaccess
5. Upload to your server (root)

Relevant titles and descriptions

Make sure your titles and descriptions are short and sweet, containing relevant keywords, but dont overload them; generally do not go over 140 characters for descriptions and 70 characters for titles. Any characters after the 70/140 limit will NOT be read by googlebot, therefore not taken into account for ranking.

Alt tags on images

Googlebot and other crawlers cannot tell what an image is unless it has an alt tag, this is what you want the bots to see your image as, for example if your image is of a chocolate cake, you would make the alt tag “chocolate cake” or something along those lines. This will allow your images to be found on google images, and boosts your sites ranking greatly. So make sure your images arent sitting there with no alt tag or an alt tag like DSC_2012!

That’s all for now, not all the secrets can be given away, but i sincrely hope these tips help you along your way, and if you have any questions; feel free to contact me